A product experience leader for health tech and regulated systems
Hi, I'm Diana (I often go by "D"). I've led design and research across healthcare, national data infrastructure, and other regulated systems. The scope of my work has progressively expanded, from individual screens, to cross-organizational systems, and most recently, economy-wide reform.
When I'm not at my desk you'll find me out in the surf, exploring the world, or trying a new outdoor activity.
Evidence over assumption
Strategy that executives act on should be grounded in research, real journeys, and lived context.
Seeing the whole system
I lead holistically across complex systems, connecting data, services, and experiences.
Building lasting capability
I build and mentor the teams and practices that outlast any single project, from founding functions to scaling them.
Evidence
Experiments
The DSB commenced "experiments" as a government collaboration with industry to explore speculative CDR propositions. I co-led two experiments to evaluate how the existing CDR framework could facilitate and improve consumer bank account origination and energy switching. The experiment reports detail the issues, opportunities, findings and insights generated.
Consumer Experience (CX) Standards
I led the creation, execution, and analysis of research studies that directly informed standards development, integrating community feedback on proposed standards and draft rules.
NN/g Publication
A quantitative research study I crafted at ResMed was featured as a case study in Nielsen Norman Group's (NN/g) UX Metrics and ROI report. The study used a survey to demonstrate that a visual redesign of an app improved alignment with brand values.
2019 Good Design Gold Award: Design Strategy
Through Tobias, I co-led the Design Studio at BPAY Group that identified the opportunity for and designed BPAY Batchmaker end-to-end, a 0→1 batch payments product listed on the QuickBooks App Store. This work was a core element of a design-led corporate transformation recognized with a 2019 Australian Good Design Award (Gold) in Design Strategy.
What People Say
"Diana is a highly organized, self-directed and detail oriented design professional… She's one of those rare designers, proficient in research, service and interaction design and would be a valuable member of any team."
"Diana has been a collaborative and focussed design lead for a complex and high stakes project. With limited time and resources Diana identified and harnessed the individual strengths in her team… She engaged stakeholders and participants with professionalism and integrity, and was consistently responsive to competing demands. Her capable management of her priorities was a huge contribution to the success of the project."
"Diana is a bona fide expert in her field. Not just a repository of knowledge, but someone with a wealth of real world skills, experience and insight, earned from years at the top of her game… She has a genuine drive to contribute to the wider UX community, and for that I am grateful."